The images you post along with your Tradyo ad are the very first thing a potential buyer sees. They can mean the difference between a click on your ad or a scroll down the list, so taking outstanding shots of your stuff is very important, indeed.
You don’t need to be a professional photographer to represent your items well, you just need to think like one. Rather than using commercial product shots from the manufacturer’s website, you should always endeavour to take your own photos to provide the most accurate depiction of your goods. Here are five picture-taking pointers to keep in mind:
Set a Plain & Simple Scene
Taking shots with clutter in the background will only distract the viewer. To pull focus entirely on the object for sale, the backdrop you use to set up your shots should be plain and simple.
To create a basic backdrop for smaller items, place a length of paper, tablecloth, or bed sheet on a flat surface. You can also tape the backdrop material to the wall and drape it down to form a nice “L” shape. Make sure the fabric is smoothed out and wrinkle-free. Choose a colour that compliments the hues of what you’re selling: white, a neutral tone, or a contrasting shade.
Larger items, like furniture, should be isolated from your other belongings as much as possible. Tidy up the area and remove unnecessary household items that might be captured in the image. Also, as lovely as your family may be, it’s best to keep your spouse, kids, and pets out of the shot.
Use Natural Light
Using your camera’s flash can cause the shots you take to have reflections, shadows, and glare. Natural light from the mid-morning or late afternoon sun will help create crystal clear images, so set up your shots outside, or indoors near a window, or near a white wall that will bounce and reflect the sunlight. If you must use the flash, you can try to diffuse the harshness of the light by taping a small piece of white tissue paper over the flash.
Experiment with the Camera Settings
These days, most smartphones come with a powerful suite of tools for the camera function. When taking shots, play around with built-in features like scene mode, auto contrast, ISO, white balance, and exposure values. Always shoot your photos in high-resolution so that viewers can zoom in without any loss of quality to the image. Never include out of focus or blurry images in your ad.
Shoot from All Angles
Give buyers a true perspective on your wares by taking pictures of all the angles – top, bottom, front, back, and sides. Take more photos than you think you’ll actually need so you can choose the very best shots when posting your ad. Use the “macro” mode setting on your camera to capture clear close-ups of the item’s details, texture, and flaws.
Fill Up the Shot
The top photo you select (the initial image users will see when they browse through the tiled photos in a particular category) is your only chance at a good first impression. The item for sale should almost completely fill the frame of the shot, with very little negative space. Get in as close as you can without inadvertently cropping out the edges or sides of the object. The top photo should present the whole piece or set, while supplementary images should include those aforementioned close-ups, angles, and details.
Categories: Seller Tips